A cyber security agency funnel is a marketing strategy that aims to attract, engage, and convert potential customers for cyber security products and services. A funnel design is the process of creating and optimizing the different stages of the funnel, such as awareness, interest, desire, and action. Some features used in funnel design are:

Competitive intelligence and market research to understand the target audience, their needs, challenges, and preferences.
Brand development and demand generation to create a unique value proposition and a compelling message that differentiates the cyber security agency from its competitors.
Content marketing and SEO to produce relevant, informative, and engaging content that educates the prospects and showcases the benefits of the cyber security solutions.
Advertising platforms to reach and attract potential customers across various channels, such as Google Ads, LinkedIn, Facebook, YouTube, Twitter, etc.
Lead generation and nurturing to capture and qualify leads using landing pages, forms, email marketing, webinars, etc.
Data visualization and analytics to measure and optimize the performance of the funnel using key performance indicators (KPIs) and business intelligence tools.